Street Art? No. Street Climb...
An unusual story.
How can we visualize our vision of urban climbing culture?
What if, like street artists, we expressed ourselves directly on the walls?
Open a wild block, right in the heart of the concrete.
A raw, instinctive gesture, """""almost forbidden"""""".
We called on our Lyon skate legend for this shoot.
Like generations of skaters who conquered urban space,
Perhaps climbing also has its place in this urban dance.
Climbing is part of our cities today, so how can we add our touch?
This is the first chapter in a long series. OPERATION BLOCK IN THE CITY! —
A preview will be organized in our Lyon Concept Store soon!
🎥 A vision by Fred Mortagne
— alias @frenchfred.
A legendary photographer and videographer in the world of skateboarding, Fred has this unique talent: telling the story of movement.
His black and white gaze, precise and instinctive, sublimates gestures and reveals the raw beauty of the moment.
With him, each image becomes a living tableau—between architecture, shadows, and movement. Working with Fred is rediscovering this link between art, the body, and the world of the street.
🧗 Romain Penel, the climber
— @romainlukap — who played along. Always on the lookout for new lines, he agreed to climb where no one has ever climbed before!!
BREATHE / FOCUS / FLOW
